18 Colville Road
South Acton Industrial Estate
London W3 8BL, UK
t: +44 (0)20 8896 3555
f: +44 (0)870 1328074
e: info@sounddirections.co.uk
CASE STUDIES: RETAIL

ASDA

Micro Video Services has installed RS65i speakers in 60 Asda stores. The BroadBeam™ speakers have been installed overhead plasma screens and rear-projection screens in an exercise to “enhance the point-of-sale potential of each store.” The speakers were chosen because of their ease of installation and the quality of their output.

Micro Video Services also installed SoundClips with an interactive trigger to amuse children with different chicken noises adjacent to the ‘egg shelf’.

Other users of SoundTube BroadBeam™ Speakers: Center Parcs (3 sites), H&M, Holmes Place Gyms, Lloyds pubs, Mothercare (7 sites), Millennium Dome, Oasis shops, Outlet, Parc Asterix, Pizza Hut (12 sites), Prêt a Manger, T-Mobile Headquarters, Top Shop

CARREFOUR

32 Carrefour supermarkets in France have been fitted with SoundTube FocusPoint™ dome speakers to allow customers to listen to CDs and DVDs without having to use headphones.

Carrefour is replacing their headphone listening posts within the music and film section of their hypermarkets with sound domes. The dome speakers eliminate the concerns associated with hygiene, theft and vandalism when designing CD listening posts with headphones. Carrefour has also introduced a ‘DVD Trailer Station’ that consists of 5 listening points in a circle.

Other users of SoundTube FocusPoint™ dome speakers: Deep Submarium, Manchester United Experience, Manx National Heriatage, Millennium Dome, National Space Centre, Sketchers shoe stores (6 sites), V&A Theatre Museum, Vodafone stores (8 stores), Warner Village Cinemas

NEW LOOK

The fashion brand “New Look” have been renovating their stores throughout the UK and wanted to make a ‘statement’ with their flagship store in Oxford Street, London. TTL Music Ltd. installed 18 RS55i speakers throughout the store in recognition of the speakers’ ability to deliver quality audio at listener level - even when installed from a high ceiling. New Look was after a ‘kicking’ sound to support their retail brand and the New Look retail experience.

Other users of SoundTube BroadBeam™ Speakers: Center Parcs (3 sites), Holmes Place Gyms, Lloyds pubs, Mothercare (7 sites), Millennium Dome, Oasis shops, Outlet, Parc Asterix, Pizza Hut (12 sites), Prêt a Manger, T-Mobile Headquarters, Top Shop, Wickes

SoundTube open-ceiling speaker

SoundTube in Carrefour

In-store music and messaging

a recollective project